The Color Code personality test, created by Dr. Taylor Hartman, is different from most color systems because it is built on your core motive, the underlying driver behind everything you do. Hartman argues that understanding why you act is more revealing than simply describing how you behave.
The Four Color Code Personalities
- Red is motivated by power: productive, decisive, and focused on getting results.
- Blue is motivated by intimacy: loyal, sincere, and focused on quality and connection.
- White is motivated by peace: calm, patient, and focused on harmony and acceptance.
- Yellow is motivated by fun: sociable, optimistic, and focused on enjoying the moment.
Unlike systems that let you be an even blend, the Color Code assigns one primary color as your driving motive, then looks at your secondary colors to explain the nuance in your personality.
Where the Color Code Comes From
The Color Code, sometimes called the People Code, was developed by psychologist Dr. Taylor Hartman. It is widely used in relationships, team building, and leadership coaching to explain conflict and improve how different motives work together.
Explore Each Color Code Color
Color Code FAQ
What are the Color Code personality colors?
The Color Code system uses 4 colors: Red, Blue, White, Yellow. Each represents a different personality style.
Where did the Color Code test come from?
Developed by Dr. Taylor Hartman, the Color Code (also called the People Code) is built around your driving core motive rather than just your behavior.
Is the Color Code color test free?
Yes. You can take our free color personality test in about two minutes with no sign-up, then read the full profile for your dominant color.
Want the quick version? Take the color personality test and get your dominant color in two minutes.